First Impressions of a US Seller Selling on

Several months ago representatives from reached out to me and asked me if I’d like to sell on They were willing to convert all my existing data for free so I couldn’t refuse the offer. We’ve been up and running for some time now and it’s thrilling to see its growth rate. I’ve compiled a list of the things I discovered while getting established that may be useful to you if you’re considering trying it out.

1. requires a UK return address. Initially I thought this was a deal breaker, but then I found which is a cheap workaround for that. I actually haven’t even used it yet though because I haven’t had a single return. Maybe consumers aren’t generally aware that they can return the product within the UK?

2. If you do a lot of volume, you’ll need to apply for an EORI. This stands for “Economic Operator Registration and Identification”. You’ll use this number for shipments that you send to FBA UK that have a customs value of over 600 pounds. The application can be completed here. Being used to United States bureaucracy, I was stunned by how simple this process was and how polite and helpful the agents were.

3. The payments section will work with your US bank account and convert into US dollars. If you have messed with and their Canadian bank account requirement like I have, you may be weary of Their system is far superior though and will deposit directly into your US checking account, so no worries there.

4. You can request from FBA that they narrow down the warehouse locations to which you ship. When I sent my first shipment over they had me shipping products to 5 or 6 different locations within the UK, which quickly amounted to hundreds in extra shipping expenses. I contacted FBA through seller support though and they narrowed it down to 3 warehouses. So this way you can at least consolidate your shipments a little more.

5. You can request a list of suggested products from FBA UK. They will share their data with you which is pure gold. This takes all the guesswork out and eliminates tons of risks associated with sending inventory across the ocean.

6. Make sure your products are allowed to be sold in the UK. This doesn’t just mean make sure it’s a legal product, but also consider licensing rights. In my case one of our suppliers didn’t own the licensing rights to their Star Wars product outside of the US, so we had to discontinue selling it abroad.

7. Don’t be afraid to overprice international shipping charges initially. I started charging around $56(!) per item and we still had great sales. In some cases people would by small $15 products and still pay the shipping.

8. Open up shipping to everywhere in the world, not just the UK. The first two weeks we were only set up to sell within the UK. When I opened it up to the rest of the world sales went through the roof all over the EU. It seems to me that most Europeans do their online shopping on as opposed to their own local amazon. So the reality here is that selling on is really selling to all of Europe. Once you’re within the EU everyone is your customer.

That’s all I have for now. If any of you have been experimenting with yourselves I’d love to read your tips in the comments!

***UPDATE: Due to the high amount of traffic this post receives, I added more info on how VAT works here.

  • Grettel


    Thank you for this helpful tips. May I ask which shipping company do you use to ship to warehouses in the UK ?

    Thank you

    • TomFougerousse

      Hi Grettel,

      Thanks for the comment! I’m currently using FedEx Economy to ship to the UK. I’m set up so that my rates drop dramatically once I hit a total weight of 150 lbs. I’m looking at switching to DHL though if they can beat the rates I have.

      Eventually I’ll move to a freight carrier, but I haven’t grown it enough yet to warrant that.


  • Paul Carlson

    Thanks for these tips. I’m an FBA seller in the US and looking to expand to and this year. Cheers!

    • TomFougerousse

      Hey Paul,

      Thanks for your comment! I just sent my first FBA shipment to this week, so I’ll share how that goes in a future post as well.

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  • Mark Kazav

    What about VAT?

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  • sam

    Hey Tom, how do I go about setting up a UK amazon account? i currently sell in the US. Do i need a UK company? bank account? etc……. any information u can can give will be greatly appreciated. thank you!!!

  • sam

    Hey tom, thank you so uch for getting back to me. one more question; I plan on only doing FBA so do i pay duty and vat when i ship in to the UK before the product sells? or do i pay after? also when i ship in to the UK i pay vat based on my cost…. but when i sell the vat come off the retail price….. how does this all work out? can you please explain?

    • Tom Fougerousse

      Hey Sam, You pay VAT once the item has sold on Amazon UK. Amazon will actually email you all the numbers regularly.

      In regards to your second question, I’m not sure how that works. I never paid VAT at the time of shipment, only once it sold, so it sounds to me like you may be unnecessarily opting to pre-pay a a tax that you don’t need to. Hope that helps!

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  • Jonathan


    Thanks so much for writing this article. We are a U.S. based seller expanding into the market. My only real concern at this point is dealing with returns (we will be fulfilling orders ourselves, so we need to either provide free return shipping or a UK based return address. I was wondering if you had any follow-up on your experience with (cost, how easy they are to work with, etc)?


    • Tom Fougerousse

      Hi Jonathan,

      To be honest I have never had to use them. It’s always been cheaper to just gift the product or discount it. Even that though has only happened a few times. Less than 1% easily. My best theory is that UK customers assume they’ll be on the hook to ship it back to the US for a return so they don’t even ask.

  • Scott

    Hi Tom,

    Just read your article, very informative. We are currently selling on in the U.S. We have our products shipped from China to Amazon FBA centers in the U.S. How would this process work if we wanted to ship large quantities of product from China into FBA centers in the U.K. Any help with this would be appreciated. Thank You!

    • Tom Fougerousse

      Hey Scott,

      I haven’t done this myself but I’d imagine you’d need to find a local UK dispatcher to handle this for you.
      Can anyone reading this post help Scott?

  • Wally

    I hear that Amazon UK overcharges you for submitting funds to your US this true? Many people suggest getting a UK account through WorldFirst.

    • Tom Fougerousse

      Hey Wally – I’ve never heard that rumor but i’d imagine you could just do a quick comparison of that your deposit is vs. the current currency conversion to find out.