It’s been an exciting few months here at JM Bullion! We’ve accomplished a few notable things, so I wanted to take a minute to brag on the company a bit in this brief post. JM Bullion was awarded bronze for the Customer Service Department of the Year Stevie Award! This award was in recognition of the monstrous growth the department…
I saved my AddShoppers review for last in this series of Rugs USA roundup reviews because it’s difficult for me to define the company. In reality it’s a variety of products and services and you get access to most of them for a flat fee. I met the two founders of AddShoppers at a Bronto Summit after my former employer at RosenberryRooms.com…
When I first started with Rugs USA the company was using Smart Focus as their email service provider. This was my first stint in email marketing so I really didn’t have anything to compare it to, but the system seemed seriously lacking. We weren’t tracking revenue and everything was going to spam. I got a training session from a rep there…
I literally just discovered this last week and can’t believe I haven’t heard of it. Maybe I’ve been too deep in operations lately to hear about it, but Google launched Enhanced Ecommerce last May and it looks amazing. It requires some new tags and some work by your IT team but it looks to be well worth it. I’m still waiting on…
I’ve been using Google Analytics for several years now but I wanted to take it to the next level, so I’m currently working on getting my Google Analytics IQ Certification. I’m reviewing everything from the basics up thanks to Google’s free lessons on just about anything. I’m still in the early phases of reviewing all the content so you can…
To the uninitiated it’s funny to think of something as minuscule as email subject lines as having a big impact on your company, but the reality is that it can have an impact of tens of thousands of dollars on a single email blast! You can have the most amazing sale with the most optimized and beautiful email sent at…
When I first started out in e-commerce we would go to trade shows and nearly beg everyone to allow us to sell their products, much of the time we were rejected. Over time though slowly the tables began to turn as the sites I worked for gained popularity. Ultimately we had a long queue of requests from vendors to be…
Recently, after months and months of trying, my employer made it off the Gmail spam list and back into the Gmail inbox. They had been in spam long before I worked there, so the best estimate is that it was like that for a year. I probably spent at least 30 hours on the phone over the last few months with…
Although I’ve been focusing a lot on the warehouse in these last few months, I’ve also been studying up on email marketing. I had the chance to attend the Bronto Summit as well as become a Bronto Certified Specialist. Email marketing was something that I didn’t have much experience with in the past so I’m really learning everything from the ground…
Typically when I need to learn about a subject I’m unfamiliar with I seek out the best books, blogs, and articles from experts on the topic, presumably like everyone else. Recently though I’ve read The Signal And The Noise & Liar’s Poker so my whole faith in “experts” has been shaken. Another one of my favorite examples of the truth about experts is this…
