Marketing, Operations & Technology

AddShoppers Reviewed

I saved my AddShoppers review for last in this series of Rugs USA roundup reviews because it’s difficult for me to define the company. In reality it’s a variety of products and services and you get access to most of them for a flat fee. I met the two founders of AddShoppers at a Bronto Summit after my former employer at RosenberryRooms.com…

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Marketing, Operations & Technology

Bronto Reviewed

When I first started with Rugs USA the company was using Smart Focus as their email service provider. This was my first stint in email marketing so I really didn’t have anything to compare it to, but the system seemed seriously lacking. We weren’t tracking revenue and everything was going to spam. I got a training session from a rep there…

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Marketing

Email Subject Lines That Convert

To the uninitiated it’s funny to think of something as minuscule as email subject lines as having a big impact on your company, but the reality is that it can have an impact of tens of thousands of dollars on a single email blast! You can have the most amazing sale with the most optimized and beautiful email sent at…

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Marketing

How To Get Off The Gmail Spam List

Recently, after months and months of trying, my employer made it off the Gmail spam list and back into the Gmail inbox. They had been in spam long before I worked there, so the best estimate is that it was like that for a year. I probably spent at least 30 hours on the phone over the last few months with…

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Marketing

Retail Email Marketing Basics

Although I’ve been focusing a lot on the warehouse in these last few months, I’ve also been studying up on email marketing. I had the chance to attend the Bronto Summit as well as become a Bronto Certified Specialist. Email marketing was something that I didn’t have much experience with in the past so I’m really learning everything from the ground…

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Marketing

Always Be Testing

Typically when I need to learn about a subject I’m unfamiliar with I seek out the best books, blogs, and articles from experts on the topic, presumably like everyone else. Recently though I’ve read The Signal And The Noise & Liar’s Poker  so my whole faith in “experts” has been shaken. Another one of my favorite examples of the truth about experts is this…

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