I’m back! Before I say anything else, I just want to explain to email subscribers that you are receiving this email because of your subscription to the MarketplacePartner.com blog. I’ve moved the blog to a new domain. It’s still the same author and the same topic, just a new domain. So now for the updates and excuses. It’s been over…
Author: tfougerousse
How to Write Optimized Product Descriptions
One thing I regularly neglect on this blog is the all important SEO aspect of e-commerce. Luckily, Sara Collins, a writer for NerdWallet.com was willing to write on this topic. Her guest post is below: While having a great product may be your first priority, that effort may be wasted unless it’s accompanied by a high quality description. Consumers…
E-commerce Lessons Learned From The Steve Jobs Biography
I recently picked up Walter Isaacson’s biography of Steve Jobs. I’m not an Apply fanboy, but I am a huge fan of Walter Isaacson’s biographies, so I gave it a read. As usual the story was fascinating and incredibly well researched and told. First and foremost, I was surprised to learn how huge of a jerk Steve Jobs was, but…
Minimum Effective Dose Applied to Ecommerce
I learned about the minimum effective dose principle after reading Tim Ferriss’ “The Four Hour Workweek”. The concept is so simple and awesome and goes like this: the minimum effective dose is the smallest amount that will produce the desired outcome. So as an example you need to heat water to 212°F (100°C) in order for it to boil. If you…
Top 7 E-Commerce Books
I’m a huge book nerd and try to read at least one non fiction book a month. Very few great business books out there are tailored specifically to the e-commerce crowd, but there are a few gems that gave me a million ideas after reading them specifically for this industry. Here is my list of the top 7 best books…
Tips To Survive Amazon
I regularly hear people complaining about Amazon. They are afraid that Amazon will eventually completely dominate their market to the point that there won’t anything left for them. It’s true that Amazon is a beast that is trying to consume as much as possible, but there are certain things that they will never move towards because it doesn’t fit their…
My Case for Simplicity
I recently finished Kevin Kelly’s “What Technology Wants”. Normally I would have written a post about it, but the book covered so many things and went into such depth that it would have been too much of an undertaking, plus I try to keep my blog posts short. There was one thing he wrote about though that has stuck with…
Stop Reading and Take Action Already!
Over the past few months I’ve been flying through books. Almost to the point where this blog is a business book review blog more than an E-commerce blog like I had intended it to be. Despite this I still feel like I can’t keep up with everything I want to read, and this made me realize that I may be…
My 80/20 Twitter Approach
You can’t pick up an Ecommerce magazine or read a blog nowadays without being told that you need a social media strategy. At this point you’d think that every online store has one, but over the last few weeks I’ve been collecting data on hundreds of online stores (who we’ll be contacting soon to pitch our product to) and I’ve…
Book Review: The Start-Up Of You, By Reid Hoffman & Ben Casnocha
Although The Start-Up Of You is primarily directed towards those trying to advance in their career, I was interested in what Reid Hoffman, the co-founder and chairman of LinkedIn would have to say in a book. And even though I’m not looking to land a job with someone, there were still some really useful tips in here, as well as some very…