I saved my AddShoppers review for last in this series of Rugs USA roundup reviews because it’s difficult for me to define the company. In reality it’s a variety of products and services and you get access to most of them for a flat fee. I met the two founders of AddShoppers at a Bronto Summit after my former employer at RosenberryRooms.com…
When I first started with Rugs USA the company was using Smart Focus as their email service provider. This was my first stint in email marketing so I really didn’t have anything to compare it to, but the system seemed seriously lacking. We weren’t tracking revenue and everything was going to spam. I got a training session from a rep there…
Over the last year one of the biggest projects I’ve undertaken is implementing a warehouse management system. When I came to Rugs USA there was no system in place and typically labels were printed and used as picklists. This resulted in a variety of issues like not shipping the item the day the label is made and tracking information is…
After a year and a half long epic adventure in New York City and the greater northeast It’s time to to try something new. I’m excited to announce that I accepted a new position as Director of eCommerce Operations at a 3 year old eCommerce startup called JMBullion.com! I’m super excited about joining this young company. These guys are killing…
I literally just discovered this last week and can’t believe I haven’t heard of it. Maybe I’ve been too deep in operations lately to hear about it, but Google launched Enhanced Ecommerce last May and it looks amazing. It requires some new tags and some work by your IT team but it looks to be well worth it. I’m still waiting on…
I’ve been using Google Analytics for several years now but I wanted to take it to the next level, so I’m currently working on getting my Google Analytics IQ Certification. I’m reviewing everything from the basics up thanks to Google’s free lessons on just about anything. I’m still in the early phases of reviewing all the content so you can…
It’s wild how many companies under-invest in their call centers. As consumers we’re actually used to waiting 5+ minutes to speak with a human, and this is after doing the work to even figure out how to get a human in the first place! On the other hand so many companies have built their entire empire on amazing customer service. That of course includes…
To the uninitiated it’s funny to think of something as minuscule as email subject lines as having a big impact on your company, but the reality is that it can have an impact of tens of thousands of dollars on a single email blast! You can have the most amazing sale with the most optimized and beautiful email sent at…
Over this last year I’ve been experimenting with a variety of incentives and workflows in our warehouse to get us to a 24 hour lead time for shipping, receiving, and returns. One of the first major changes I made when I started working on this was to create departments with dedicated employees for each of these tasks. This seemed like…
Just a quick post to share some links. In addition to this blog I’m starting to get out there and join the conversation through other platforms. Here’s what I’m up to this month so far: Understanding E Podcast – I was on my first podcast! In this case I was discussing outsourcing with the guys at Understanding E. Particularly how I’m currently…
